The third quarter of 2025 has brought a mix of opportunities and challenges for the travel and events industry. The latest newsletter from GlobauxSource delves into the key trends and developments that are shaping the landscape, from a buyer’s market in air travel to a growing focus on sustainability and mental health in the events industry. Here are the key takeaways from the Q3 2025 newsletter.
A Buyer’s Market for Air Travel
Corporate travel buyers have a unique opportunity to lock in favorable terms with airlines, thanks to an anticipated soft global airfare market in 2026. While the CWT/GBTA forecast projects a modest 0.4% increase in global airfares for 2026, it also predicts a 2.2% decline for the full year of 2025. In other airline news, Alaska Airlines is refreshing its Boeing 737-800 fleet with new interiors and first-class seats, and domestic upgrades on various airlines can be found for as low as $40.
Destination Developments: A Tale of Two Trajectories
While Mexico is experiencing a tourism boom, with a 14.2% jump in international visitors in the first half of 2025, the United States is facing a potential decline. The World Travel and Tourism Council (WTTC) and Oxford Economics predict that the U.S. is on track to lose $12.5 billion in international visitor spending this year, due in part to a costly and lengthy visa process. A new $250 visa fee for international visitors attending the 2026 World Cup and 2028 Olympics could further deter inbound tourism. On a more positive note, Dubai International Airport is coming off a record year and is focused on enhancing the guest experience, and in a landmark move, all major casinos on the Las Vegas Strip are now unionized.
The Enduring Value of In-Person Events
Despite the rise of digital events, the latest research from Smithbucklin and 360 Live Media confirms that face-to-face meetings are still considered “extremely valuable” by 88% of attendees. The study also highlights the challenges of digital formats, with over 70% of respondents trusting content from live events more than from online sources. As the industry continues to navigate the post-pandemic landscape, there is also a growing focus on the mental health and well-being of event planners, with organizations like Stress Matters offering resources and support.
Sustainability and Security in Focus
The newsletter also highlights the industry’s commitment to sustainability, with the Banff Centre for Arts and Creativity serving as a model for hosting world-class events without compromising on environmental principles. On the security front, the TSA is expanding its list of prohibited items, particularly those with lithium-ion batteries, and the newsletter underscores the importance of cybersecurity insurance for protecting businesses and their clients.
This summary provides a snapshot of the key developments shaping the travel and events industry. For more detailed information, be sure to read the full GlobauxSource Q3 2025 newsletter.